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A handpicked collection of trusted tools, breeder essentials and digital resources. Created and curated exclusively for Brew Crew members. Thoughtful, practical and discounted just for you.

On Sale

On Sale

CNC WHELP WISE Natural Calcium

£23.70 - £114.00

Trusted whelp & post-birth support for new mums.

CNC Whelp-Wise is a breeder favourite for the crucial weeks after whelping. Typically introduced once the last puppy has arrived, it’s used while mum is nursing to help meet the increased dietary demands of lactation.


Each capsule contains natural, food-grade calcium in a tummy-gentle, easily absorbable form. No syringes. No stress. No synthetic nasties. Proudly natural.


We proudly offer tailored advice to suit your individual dog. Please fill in the details below to complete your purchase and receive personalised feeding guidance.

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On Sale

On Sale

CNC Super Stud Bundle

£69.10 £59.00

Three powerful stud supplements. One simple routine.

This bundle brings together our most trusted trio of fertility-focused products - designed to give your dog the very best nutritional support.


Whether you’re preparing a proven stud or supporting a younger boy's first mating, this offers a simple, effective routine to enhance semen quality and support reproductive health. Used by breeders across the UK, these high-quality, natural supplements are a go-to in any serious stud dog’s prep.


Saving over £10, this includes the ultimate trio of:

  • CNC Organic Wheatgerm Oil - The superstar of natural oils
  • CNC BEE READY - Pre-breeding support, the natural way
  • CNC BREEDING BOOST - Powerful player in breeding health


Please fill in your dog’s details below to complete your order and receive tailored usage guidance to maximise his chances of producing a healthy litter.

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UK Progesterone Testing Kit (Postal)

£50.00

Accurate Fertility Timing Made Simple


Take the guesswork out of timing your bitch's mating with our trusted postal progesterone kit. Whether your girl has missed matings before, has an unpredictable cycle, or planning to travel to a stud, this kit helps identify the optimal fertility window with accuracy and speed.


Your vet takes the blood sample, and you post it directly to us. We run it the same day it arrives using our on-site veterinary-grade analyser — and unlike other labs, we include personalised advice with every result.


Why Use It?

  • Accurately confirms ovulation
  • Prevents missed fertile windows and unnecessary travel
  • Reduces mating attempts and stress for both parties
  • Helps estimate whelping date


What’s Included:

  • Pre-packed progesterone testing kit with full instructions
  • Clear guidelines for your vet
  • Rapid same-day testing once received
  • Tailored next-step advice based on breed, history and stud plans


Ideal for:

  • Owners travelling to an external stud
  • Bitches with silent or confusing seasons
  • First-time breeders seeking reassurance
  • Multi-dog households where seasons clash


📦 Return samples Monday to Thursday only via Royal Mail Tracked or Special Delivery.


Start testing on day 6 of the season. Most females need 2–3 tests to confirm ovulation. Please don't rely on just one test—timing is everything.

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UK Ovulation Cytology Swab Kit (Postal) Set of 3

£60.00

Track Her Cycle with Confidence — Identify the Shift into the Fertile Phase


This at-home cytology swab kit allows you to track the cellular changes of your bitch’s season and identify when she's transitioning into her fertile window. Perfect for breeders looking to pair accurate data with physical signs, this kit offers a cost-effective, low-intervention way to monitor her hormonal shift — and is especially useful when combined with progesterone testing.


Each kit contains 3 sterile swabs, allowing you to sample over multiple days to observe changes. Cytology is based on assessing the changes in the cells lining the vaginal wall, which shift in response to rising oestrogen levels before ovulation.


Why Use It?

  • Identifies the shift from proestrus to estrus
  • Helps time progesterone blood draws more accurately
  • Ideal for confusing or silent seasons
  • Invaluable in multi-dog households or maiden bitches


What’s Included:

  • 3 sterile vaginal swabs in a sealed pack
  • Full step-by-step instructions and reference guide
  • Expert support from the Canine Family Planner™ team


Ideal for:

  • Owners unsure when to begin progesterone testing
  • Bitches with irregular or silent seasons
  • Those wanting a natural, low-cost monitoring method


🧪 Cytology is best started from day 6 of the season. Use 2–3 swabs over several days to monitor progress.


📝 Combine with progesterone testing for a methodical, evidence-based approach to fertility timing.

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Pregnancy & Puppy Predictor® + BONUS GIFT🎁

£11.99

Plan Every Stage of Your Breeding Journey with Precision


The Pregnancy and Puppy Predictor is a beautifully designed, reusable desk tool that helps you map out key milestones from ovulation to rehoming. Created by the Canine Family Planner, it allows you to accurately calculate estimated due dates, puppy development stages and critical care periods, all based on your specific mating date.


Whether you are planning your first litter or want a smarter way to track timelines, this practical tool replaces confusion with clarity. It is perfect for breeders who value structure, foresight and high standards of care.


Why Breeders Love It:

  • Tracks every stage from ovulation to 8 weeks post-birth
  • Helps plan key events like scans, vet checks, worming and socialisation
  • Reusable, so it works for every season and every cycle
  • Great for communication with your stud owner or vet team


What You Get:

  • Printed, wipe-clean Predictor Wheel designed specifically for home breeders
  • Week-by-week care prompts and planning guidance
  • Simple instructions and a link to your exclusive bonus gift below


📦 Sent via Royal Mail with instructions included. Webinar access is provided instantly.


🎁 Exclusive Bonus Gift - Free Webinar Access Included With Your Purchase


As a thank you for ordering, you will receive instant access to Sara’s recorded webinar "Build a Bombproof 💣Puppy Waitlist".


This webinar has practical insights to help you secure better homes and avoid time wasters.


Key Takeaways:

  • How to attract and engage quality puppy buyers
  • Building strong relationships with prospective owners
  • Seamless waitlist systems that save you time
  • How to keep owners informed and committed
  • Tools and tech to streamline your waitlist process


This is essential viewing for breeders who want to improve their results and reputation from the very start.

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On Sale

On Sale

Booster Book Bundle

£99.99 £29.97

The Ultimate Dog Breeding Toolkit — Just £29.97 with Free Postage


If you are planning a litter and want clarity, structure and smart tools to support you from start to finish, this bundle is for you. Designed by Sara Lamont, The Canine Family Planner, this kit combines her most popular breeding resources in one powerful package — valued at £99.99, now just £29.97 with free UK delivery.


What’s Included:

  • Pregnancy & Puppy Predictor® – a reusable planning tool that maps out every stage from mating to rehoming
  • Doggy Style Book – a straight-talking guide to preparing, planning and raising a litter responsibly
  • Not Born Yesterday – your go-to support guide through canine pregnancy, symptoms, scans and timing.
  • Bonus Access: Build a Bombproof Puppy Waitlist Webinar – a must-watch session packed with actionable tips to help you secure committed owners and reduce time wasters


Why This Bundle Works:

  • Covers every stage, from pre-mating planning to post-birth puppy care
  • Helps you feel organised, informed and ready to make confident decisions
  • Gives you real-world insight, not recycled advice or generic templates
  • Suitable for all levels of experience, whether this is your first litter or your fourth


🎁 Worth £99.99 — yours for just £29.97

📦 Free UK postage included

🔐 Instant access to the bonus webinar 

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Book Bundle: Doggy Style & Not Born Yesterday

£19.98

Two Straight-Talking Breeding Guides — One Unmissable Offer


Get both of Sara Lamont’s bestselling books in one practical bundle and save on postage too. This set includes Doggy Style and Not Born Yesterday — the perfect pairing for dog owners who want to breed responsibly, raise litters with confidence, and stay sane.


Whether you are planning your first mating or are already mid-pregnancy, this bundle will walk you through what to expect, what to avoid, and how to keep everything on track with calm, structure, and a sense of humour.


What’s Included:

  • Doggy Style – the straight-talking guide to breeding dogs at home
  • Not Born Yesterday – your go-to support through canine pregnancy
  • Free UK postage


Why It Works:

  • One book focuses on planning and the breeder mindset
  • The other dives deep into pregnancy, scanning and decision-making
  • Both are packed with real breeder insight, clarity and common sense


Perfect For:

  • First-time breeders who want full support from start to finish
  • Dog owners who have bred before but want less stress and more structure
  • Anyone who loves learning from someone who’s actually done it


📦 Delivered directly to your door with no postage to pay.

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Doggy Style Book: A hobby breeder’s guide to achieving a safe, successful and stress-free dog pregnancy

£9.99

Honest Advice for Real Owners Raising Litters the Right Way


Doggy Style is not your average dog breeding book. Written by Sara Lamont, The Canine Family Planner, this honest, witty, practical guide strips away the fluff and tells you what you need to know about responsibly breeding dogs at home.


Whether planning your first litter or reflecting on a past one, this book tells you what it truly means to breed dogs well. From fertility timing and helping prep to contracts, buyer screening and post-sale support, Doggy Style is your no-nonsense companion for doing it right.


Why Readers Love It:

  • Breaks down the breeding process without jargon or judgment
  • Shares real stories, practical tips and breeder-tested advice
  • Helps you plan, prepare and parent puppies with confidence
  • Tackles topics other books shy away from, like pricing, mistakes and ethics


What’s Inside:

  • Fertility and ovulation timing explained in real language
  • Step-by-step litter planning tools
  • Rehoming advice that prioritises puppy wellbeing
  • Templates, checklists and breeder mindset guidance


Perfect For:

  • First-time breeders who want truth over tradition
  • Pet owners considering their first litter
  • Anyone tired of outdated, sugar-coated advice


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Not Born Yesterday Book: The Dog Breeder’s Guide to Avoiding Pregnancy Headaches

£9.99

Avoid the Pitfalls. Protect Your Sanity. Breed with Confidence.


Not Born Yesterday is a no-fluff, straight-talking guide to navigating canine pregnancy without stress. Written by Sara Lamont, the Canine Family Planner, this guide is a lifeline for home breeders who want to understand what’s normal and what’s not and how to avoid the panic spirals that come with uncertainty.


With decades of hands-on experience, Sara brings clarity, calm and practical wisdom to a stage many breeders find overwhelming. Whether you’re struggling with progesterone timing, scan confusion, or worrying over every symptom, this book will help you cut through the noise and focus on what really matters.


Why Readers Love It:

  • Explains pregnancy timing, tests and symptoms without jargon
  • Helps you avoid unnecessary vet visits and last-minute decisions
  • Packed with real-world breeder insights and examples
  • Offers peace of mind and step-by-step logic for decision-making


What’s Inside:

  • The truth about ovulation testing, progesterone levels and due dates
  • How to understand scanning results and what they really mean
  • Common myths and mistakes that cause panic in breeding circles
  • Advice on planning, prepping and preventing chaos during pregnancy


Perfect For:

  • New breeders are unsure of what to expect during pregnancy
  • Experienced owners who want to avoid stress and second-guessing
  • Anyone who’s ever typed “Is my dog pregnant?” into Google at 2am


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WhelpingWorld.com and all related materials are provided for educational purposes only. They reflect the experience and opinions of Sara, the Canine Family Planner and Isobel, the Canine Nutrition Coach, and are not a substitute for veterinary advice, diagnosis or treatment. Always consult a qualified vet for individual health concerns. Outcomes may vary, and no liability is accepted for the use or misuse of any information or tools provided. ​​This website and its content are copyrighted by Canine Family Planner © 2025 - Present. All rights reserved
  • Home
  • Find Your Path
  • PUPLIFE Pathway
    • What is PUPLIFE?
    • 1) Preparing to mate
    • 2) Uncertain Wait
    • 3) Pregnancy Confirmed
    • 4) Labour Approaches
    • 5) Intensive Care
    • 6) Feeding & Foundations
    • 7) Exit Plan
  • Support Club
    • Join Us
    • Log In
  • Help Hubs
    • Noticeboard
    • Wizards
    • Podcast
    • Jargon Buster
    • Shopping List >
      • Store >
        • First Litter Fundamentals Course
        • Whelp with Confidence Course
        • Fading Puppy Course
        • Successful Stud Course
        • Best Start Pre-Breeding Course
        • Puppy Rehoming Course
        • Understanding Weaning Course
        • Breeding without Burnout Course
        • Your Breeding Worth Course
        • Bounce Back Breeding Course
        • CNC Whelp Wise Calcium